QR (Quick Response) Codes have been used for years in industry, primarily for tracking. They are becoming popular in advertising due to smartphone apps that can easily and quickly decode the square symbol, taking the user to website or showing the information encoded.

The most common marketing uses for QR Codes are to take the user directly to a website, for product loyalty and in-store product labeling. QR Codes can also activate certain cell phone applications such as IM & SMS.
QR Codes are found in many places, from billboards, business cards and menus to product packaging and brochures. Scanning the code will allow you easy access to for directions, installation instructions and coupons to name a few.

While QR Codes look cool and high tech, they will not cause your business to fail or succeed. You should use the QR Code as a tool to help your overall marketing program.

Maria likes to use one on her business card mimicking cubistic art style. We’ve even put them on postcards for clients.