Ferrland Press DESIGN • PRINT • WEB

February 2013

What You Don't Know About SEO

Find it.

Every page of your website has an address, or URL. Keep the address short and clean, without equal signs, punctuation characters or underscores and use detailed keywords that are relevant to the page.

Flatten it.

All pages need to link to one another, but you want to keep things as "flat" as possible, make sure that each page can be accessed with only one or two mouse clicks.

Name it.

You might overlook the title bar atop each browser window, but search engines don't. Give each page a concise, unique, keyword-driven title.

Explain it.

In the description field, enter a few sentences about the content of that page. Think of it as the text in a catalog. What makes your product or service special?

Map it.

Your customers would really love to have a map to all the boxes in your store, called an XML site map. Don't know XML from an X-Box? No worries. There are plenty of software programs that can do the job.

Tag it.

You'd be confused if this article didn't have a headline, right? Without an h1 heading tag on each page of your website, search engine crawlers have trouble understanding content, too.

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