Why go with responsive design for your website?

Instead of wasting time and money on creating separate experiences for PC, mobile and tablets, companies should look to create one experience to rule them all. This is where responsive design comes in.

Through responsive design, a site changes based on the size of the device used, making it easier to navigate on smaller devices like tablets and smartphones. Responsive layouts take developing for specific screen resolutions out of the design/development equation and make screen resolutions more of a tool than a limitation. With responsive design, site owners are able to shape the experience based on predefined minimum and maximum pixel dimensions. The result is a personalized, stronger experience with higher conversions.

While some still consider responsive design an “option”, We’d argue it now has to be the standard.